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Down to Earth is having two fabulous sales that you won’t want to miss!

First, stock up on your favorite meat substitutes with the Great American Meatout Sale this Saturday, March 20th. Save at least 30% off Down to Earth’s 20 best-selling meat substitutes.

Stay tuned as well for our super-saving Earth Day Sale in April. This will be one of the biggest sales of the year, with major savings on our top-selling items. More details to come.

In honor of the Great American Meatout, this issue addresses the great protein myth, which will leave you feeling assured and confident that a wholesome vegetarian diet is abundant in all the necessary nutrients, accompanied by a plethora of health benefits.

Our Chief Vegetarian Officer, Mark Fergusson, introduces you to the new Down to Earth ALL VEGETARIAN Preferred Brand program in his CVO Message. He is also giving a special Earth Day Presentation: “Save the Planet, One Bite at a Time.” You can find more details in the Events section.

The Great Protein Myth

Probably no component of food has been so misunderstood, and so radically misinterpreted, as protein. When we talk about vegetarianism, usually the biggest concern people have is "How can I get enough protein?" This is simply because we have been misinformed by high-protein propaganda from every possible direction for half a century. However, you will see that it is impossible to be protein deficient on a calorie-adequate vegetarian diet.
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Introducing the ALL VEGETARIAN Preferred Brand Program

This month we launch our new “ALL VEGETARIAN Preferred Brand” program. This program recognizes those brands that have made the decision to make their entire product range ALL VEGETARIAN, GMO-free, natural, and organic. Ten great brands, including Amy’s – one of my favorites, met our stringent criteria and have been awarded ALL VEGETARIAN Preferred Brand status. Preferred brands have special signage so you can easily see them on our shelves, and will also be given preferential treatment in our monthly flyer program.
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30% Off Great American Meatout Sale!

Down to Earth will celebrate the upcoming Great American Meatout on Saturday, March 20th with a special sale featuring 30% off 20 best selling meat substitutes. The sale will be held all day at all stores. Meatout is an international observance that encourages everyone to kick the meat habit for one day and evolve to a wholesome, compassionate diet of fruits, vegetables, whole grains, and legumes.
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View the Sales Flyer!

Down to Earth Launches ALL VEGETARIAN Preferred Brand Program

Down to Earth ALL VEGETARIAN Organic & Natural, has launched a new program that gives preferred treatment to ALL VEGETARIAN brands that meet stringent criteria to set them apart from other products.

To be recognized as an "ALL VEGETARIAN Preferred Brand" at Down to Earth, the manufacturer must exclude meat and meat-based ingredients from their entire product range, and make them from natural, organic, and GMO-free ingredients.
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“For me, it's about optimizing health. It's about lifestyle and longevity. Then you think about what vegetarian diets can do for the mass population, in terms of lower consumption of resources. When you look at the numbers, it's pretty staggering.”

-Scott Jurek, Ultramarathon Runner
UltraRunning Magazine's North American Male Ultrarunner of the Year in 2003, 2004, 2005, and 2007, and placed second in 2006.

Vegetarian Athletes

It’s a commonly held belief that a vegetarian diet lacks protein and nutrients, that vegetarians are weak and skinny, and that a meat-based diet is a necessity if one wishes to become a successful athlete. This is of course, a complete misconception. In fact, a balanced vegetarian diet is the ideal means for achieving peak performance in any field. It provides all the necessary nutrients and offers a plethora of benefits such as low amounts of fat, high amounts of fiber, plenty of protein, as well as disease -fighting nutrients such as enzymes, antioxidants, and phytonutrients.
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Meatout: “Kick the Meat Habit” for the Environment

March 17 is World Meatout Day, an international observance aimed at raising awareness about the benefits of a plant-based diet and encouraging individuals to "kick the meat habit.” According to Meatout organizers, the event, now in its 25th year, draws support from a broad cross-section of groups and individuals who are “deeply concerned about the devastation to consumer and environmental health wrought by intensive meat production and consumption. Meatout not only promotes better food choices, but also supports a positive future for the planet.”
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Featured Recipe

For your cooking delight we are bringing you our monthly cooking class recipes:

Feature! Fresh Strawberry Lemonade

Additional tasty recipes:

Picnic Potato Salad